Faith-Based Marketing

It has been decided to make and sell a faith-based product.

No one has developed Marketing Specs yet. Or defined the product - beyond a vague wish list of options that sounds a lot more coherent after three drinks. (Your choice: well or call.)

Oh, we used to do that stuff. Boring stuff, tedious - 'got in the way, really, slowed us down: all the paperwork, and market research and financial projections...

"Streamline the bureaucracy!" says the New Management - and we do.

("Besides," and this is the dirty little secret whispered by the remaining Old Management, "we mainly faked those numbers anyway.")

Does anybody want it? Even if not now, is there an emerging market?

Color? Size? Weight?

F-U-N-C-T-I-O-N-?

Dunno. 'Heard it from a guy, who knows another guy, that this could be really BIG.... (Oops, sorry: 'was at the track yesterday - 'wrong slang crept in... Sort of... not really...shit!)

It must be faith-based marketing -

Dear God, I pray it is

- because we've been developing it for the past six months and it rolls out Monday.