Thursday, June 23, 2005

The Pass-Off

A recently learned lesson from a MarCom executive:

It is very important to pass-off your responsibilities and tasks.

Remember: You never know when you will run out of time. Therefore, whenever possible, point out that you and your department have "a number of deadlines in the pipeline" and set a meeting to "discuss priorities" and, if you delay long enough, the requesting party will run out of time and do it themselves.

Which they could have done all along.

Actually, you are helping the Company to streamline the workflow.