The Form 1: Belief

It ain't the Form,
It's the Function.

That's the theory. You could just as well add:

That's not a Fact,
It's a Fiction.

Yes, you can, when you look at how many people fetishize The Form. Love, hate, fear, formulate, dread and masticate: we loves to make our Forms into the End All and Be All of the workflow.

The Form is a very religious experience: It Always Was This Way and It Always Will Be. To this eternal existence we have created our rituals of worship.

Like all rituals, we have scant knowledge of that unknown past when The Form was originally created - by Whom and for What reason? Like all good and enduring rituals, we perpetuate our Forms, create new ones constantly in tribute to the enduring, primal Form.

Is this new creation re-invention? An examination of the Function underlying The Form? No such heresies: we are updating the logo, changing the typestyle to make it more modern, but the underling Belief remains unchanged -- this is The Form, we shall not challenge its existence.